How To Activate A Brand To Work Commercially

Photo by Bert Ferranco

People do not buy a product or service because of its aesthetics, but because of what they mean to them . That is the explanation that, among a large repertoire of similar products – whether jackets, mobiles or cars – some have more commercial success than others. How is this fact explained? How can brand names be given meaning?

The brand names are one of the main assets of companies, and therefore one of the aspects that require greater attention in the process of creating a brand. The naming has to go in accordance with previously established objectives in the corporate branding strategy , and must actively contribute to endowing the brand with value .

But beyond the correct execution of the process of creating the brand name, it is important that the corporate branding is able to fill the naming and the brand behind it with meaning. That process is what is known as “brand activation”.

The activation of a brand

The process of activating a brand consists of three dimensions: a visual, a verbal and finally, a dimension of intangibles . And it is precisely this point that will provide that meaning to which we referred to the beginning of the article, and that in many cases decanted the balance in the purchase process.

In other words, the name of a car is the verbal dimension of it; its chassis, the visual dimension; but it is the engine (the intangible dimension) that will make those two aspects work correctly. The corporate branding will be in charge of making the car work as a brand within the market, developing a strategy that frames the elements of which it is composed within an “all” .

But before reaching that point of activation it is important to analyze carefully if the elements that make up the identity of the brand are appropriate. The aim is to launch a series of questions that are part of what is known as the consistency test in the most technical jargon .

It is important to clarify that it is different from the test of brand names, since it analyzes the legal viability of a naming, as well as its future acceptance by the public.

The consistency test, on the other hand, serves to ensure a better process of construction and activation of a brand . It is about analyzing based on a series of preconceived questions if the brand that is going to be launched to the market will be able to transmit the desired message and operate commercially.

The brand consistency test is divided into three different sections: the visual, the verbal and the brand platform (which would refer to the intangible dimension mentioned above).

Visual section

The questions that every expert team in corporate branding must formulate to test the visual section of a brand is:

  • Is the reservation area established for the logo being applied?
  • Is the logo reproduced with the minimum and maximum size collected in the project?
  • Is the logo correctly located?
  • Is the typography used the correct one?
  • In the case that there are images, does the photograph comply with the established messaging?
  • Have printing tests been carried out in the event that the material used is new?

Verbatim

The brand names, as well as the tone and message chosen must also be subject to a series of questions:

  • Is the key typography chosen by the brand used?
  • Do the different copys of the brand use the chosen tone of voice to convey the personality of the same?
  • And the content of the copy, is compatible with the selected messaging strategy?
  • Is the tone and message appropriate for our target? And are they coherent?

Brand platform

Finally, to know if a brand is endowed with meaning through all its intangibles, it is necessary to ask:

  • Is the brand idea behind it identifiable?
  • Are the values ​​marked as targets in the corporate branding strategy transmitted?
  • Is the personality of the brand reflected?

In conclusion, these are some of the questions that are important to ask if a brand has the right consistency to survive in the market . Trusting professional experts is the best recipe for success.

10 keys to make impactful brand activations

Brand activations have the magic of making the DNA, the soul, the essence of the brand relevant to an important audience. To touch the consumer at crucial moments of consideration, test, purchase or repurchase.

They have proven to be an innovative, accessible discipline with measurable results. In my opinion these are 10 crucial actions to have strong activations:

1.- Objectives

Define what your business, brand, and your expectations are. Does this discipline have congruence with the objectives you intend to achieve? Is it a vehicle that helps achieve the goals?

The activations have specific deliverables. They are associated with involvement with the product, they make known the personality of the brand, establish a connection with the user. They appear at the precise moment and place, they generate proof, they attract attention.

2.- Brand stimuli

An activation must generate brand experiences that are translated into sensations, feelings and influence on habits of use or consumption inspired by the Brand stimuli, accelerating the response and achieving the action

3.- Brand ideas

Define a great idea that adds value to the brand and the business. That works on sensory experience, affiliation, behavior. That delivers results on consumer satisfaction and loyalty. Keep the attention, create a long association and last even when it is over.

4.- Touchpoints

Have an interesting list of the points where you can build a relationship. A point of contact is any on & offline space where a brand comes into contact with the consumer. Think the obvious but also seek innovation in places, technology, media, scenarios that cause surprise and admiration for the consumer.

5.- Brand experience

The most important qualitative deliverable of an activation is the brand experience, the interaction that causes affinity for the product. The experience is marked is reflected in emotions, relationships evoked by the DNA of the brand. There are two disciplines that go very well with activations: PR and social media. They make the message multiply and reach an interesting number of people.

6.- ROI

Define from the beginning the way in which you will measure the results. It can be a combination of qualitative and quantitative KPIs. Define how you will measure experiences and how they are reflected on consumer behavior.

7.- Production

Carefully plan the production of the idea. View all the details Contemplate each of the elements that make up your activation. Make a minute-by-minute, contemplate a plan B or C in case you do not leave everything as planned. Pre-production is key.

8.- Commercial TV

Think that your activation is like making a big TV commercial, the details are taken care of to the maximum, you hire the experts that make it possible for the production to flow, everything looks spectacular, impressive, with the necessary glamor.

9.- Sales

Involves the sales force, they can have good contributions, they know the channels and points of contact in the sale

10.- Budget

The activations can be accessible but undoubtedly require a budget. A good activation can cost like a TV commercial or more. Think big and plan your success case.

Avoid Chaos At Your Music Festival Events

@vishnurnair

Music festivals are one of the star events at any time of the year and corner of the planet, and move millions of attendees who mostly repeat year after year. And attentive, because in addition to the music that they are going to listen to, attendees look for the venue they choose to be perfect.

No matter the type of festival you want to organize, in all you must take into account common mistakes that you should avoid and we will help you with some basic tips so you know how to organize a successful event and get to  avoid chaos in the place where you celebrate your event .

  1. Choose an attractive venue for fans and with the capacity to host your festival

In festivals the place where you decide to celebrate them is as attractive as the poster of artists who will participate. It is important that you choose the venue thinking about how attractive it is for your assistants, but also taking into account the logistic point of view: is it easy to access? Are there accommodation options nearby? Is it adapted for all kinds of people? What is the capacity of the enclosure?

Answer these questions before launching to reserve the venue and ensure the comfort of your assistants.

  • That there is no lack of food, drink … and a few manicured toilets

People eat, drink and go to the bathroom. These three points are as obvious as they are important and you can not leave aside these basic needs of your audience.

Your festival should have a space so that attendees can buy food and drink during the celebration of the event. In addition, a detail like a well- groomed public toilets is something that the attendees will value positively and perhaps it is the point that makes the difference so that in future editions they decide to repeat at your festival and not try the competition.

  • Diversify your programming

So that your festival is a unique experience and your attendees seek to repeat you must offer something more than music. One idea is that if your festival is held near the beach your assistants can have a discount at a local diving school, or if your event is held in the middle of nature, organize a route to know the chosen environment.

Make your holiday a plan enjoyed by all kinds of attendants: the fans of the artists who will take the stage and the accompanists for whom music is not everything.

  • It facilitates the access of the assistants

Put technology on your side for the quick access of your attendees to the venue of your festival and to control the volume of attendees . If you organize your event with Eventbrite you can take advantage of the app for organizers and have access control on your mobile and be able to view ticket sales reports at any time from anywhere.

Consider the use of RFID technology for the scanning of tickets and accreditations, because they will speed up the entries of your assistants to the place of the event and avoid waiting is something that you will be very grateful for.

  • Offers different payment methods

An important decision when you organize a project of any kind is what payment methods you will accept at the venue where you hold your event . If you are going to use cash, you will need a safe place to store it. If you accept credit cards, you must have operative datáfonos.

Keep in mind that the speed of payments translates into a reduction in queues and an increase in expenses, so many festivals opt for cashless payments thanks to RFID technology (those chip bracelets that you will have seen in many festivals) . With this system your assistants can pay for food, drink or merchandising with a simple gesture of their wrist.

Do you want to be sure that after organizing a perfect festival there is no chaos in the chosen venue? Follow these little tips and you will get the attendees want to repeat another year with your event. Or else, you can tell us your problem. Satu Matahari is more than welcome to provide you with the right help.

The best social networks for event marketing

Pict by @stereophototyp

Before you launch yourself to share in any social network, breathe and think: what do I want to be in?

When it comes time to prepare your marketing plan for events on social networks, the fundamental step is to choose which social network you will be on .

The 4 best social networks for event marketing

How can you know which are the best social platforms to develop your marketing strategy ? The key to choosing a social network or another is to know where potential attendees of your event expect.

To know the profile of your targeted market, use the information that you get through surveys or raffles (you need your consent) and do not forget to check your results reports to see where the visitors traffic comes from your website. These are some points where you can find the best persona of your targeted market. However, there are multiple ways to gather a more detail information, which can make your intel worth.

Once you have this information, check it with the details that we give you below about the different social networks and choose where you will develop your marketing strategy.

Should we start?

1. Instagram

Instagram is the ideal social network to share photogenic events . According to Statista , this social network has reached 1,000 million active users every month worldwide . If you are on Instagram you can reach potential attendees of all kinds of events: art festivals, elegant food and wine events, dance shows … whatever you want!

According to the annual report of social networks prepared by Social Sprout, Instagram is one of the social networks in which you must undoubtedly be, for these reasons:

  • It is the social network with the highest growth in recent years, especially in 2019.
  • It is one of the most valued social networks along with Spotify, YouTube and Whatsapp.
  • If you want to set up an influencers marketing strategy , you should be on Instagram. 72% of users of the social network follow influencers, especially women of the millenial generation.
  • 94% of the top companies in the world have a profile on Instagram.

Another reason why Instagram is the fashion social network, is because of the stories . This Instagram option allows you to upload videos, photos, surveys … to your profile temporarily (it disappears at 24 hours) or make live videos to interact with your followers.

If your Instagram account has a company profile and more than 10,000 followers, you can include in the stories a link that redirects the user to the web you want.

2. Facebook

With more than 2 billion active users in the world every month , Facebook is the second most popular social network in the world, particularly in Indonesia. Though it has suffered a decrease in the number of users, but it is still the most visited social network. Users of all ages, genres and income levels navigate here.

One of the problems with Facebook is that the news bulletin board is usually very saturated with the information of all your contacts and pages. Under these circumstances, paid ads are the most reliable response for your content to reach users.

If you create your event on Facebook, you can link it to your Instagram account and spread the event to more people from this social network. Seize it!

3. Twitter

With 330 million active users per month around the world , Twitter is ideal to reach a young and tech-savvy audience .

The type of publications that predominates in this social network are current issues . There is no daily controversy that does not pass through Twitter. Although Twitter is the social network that has the highest abandonment rate, if you get your event to generate conversation among users, you can turn it viral.

A tweet reaches its maximum reach 18 minutes after publishing it and then it is quite difficult to create up to 280 characters tweet to go other tweets that  you will have to compete to go viral.

On Twitter, a suitable hashtag can become your best friend . Do you know what Trending Topic is? It is the theme of the moment, the trend that everyone talks about in this social network and of course, where you want to go with your event.

4. LinkedIn

With 250 million active users per month (40% of them use the platform every day), LinkedIn is a social network with no competition in its sector. It is a social platform to create professional connections. This social network is perfect to attract potential attendees to courses, conferences or educational and professional events.

The key in LinkedIn is to share content and events that add value to the professional profiles of users. The research carried out in this social network shows that publications have a better response when they are around 25 words in length and are published during working hours from Tuesday to Thursday .

Once you have chosen your social network, do not forget to adapt the length and tone of the messages:

  • Facebook: Close and emotional tone
  • Instagram: Personal, close and emotional tone
  • Twitter: Informal and informative tone
  • Linkedln: Close and professional tone

You can get the help you need to reach the right audience for your events from Satu Matahari as well. By providing professional help to buildb your online presence, you can find your audience in a well-mannered way, with the most efficient time and budget.

Get in touch with one of our friendly staff and we will tailor the finest strategy to activate your brand online. Our team of experts will ensure to deliver the best result that suits your needs. You can reach us by send us a message through our Contact Us page and tell us your problem so that we can provide the right help for your event. Discover the essential marketing guide for events and gather all the information you need to spread the word about your event and let everyone know what is lost if they do not buy your ticket. Prepared? Start now!

6 ways in which you destroy your branding without realizing it

Pict by kai kalhha

Building a brand in this modern era can be quite complicated. There are a lot of companies that can’t do the right way to build their brand. Instead, they slowly killing their brand just by doing the same mistakes. You don’t have to experience the same thing if you try to avoid these 6 ways which can save your company from collapsing.

Before we discuss further, there’s a case that worth to know about how destructive social media can be to a brand. Once, a musician named Dave Caroll went on a flight with United Airlines. In the flight, he also carried his $3500 Taylor guitar.

After landing in Nebraska, Caroll found out that his guitar was broken. He demanded compensation for the airline’s negligence. However, UA management ignores Caroll’s demands. Afterward, Caroll wrote a song, which described his experience with the UA. 4 days after its release, the UA stock dropped dramatically. The UA realized its mistake. Therefore, they provide Caroll some compensations. They replace his broken guitar with the most expensive Taylor guitar and give him a free UA ticket for life.

  1. You do not have a clear purpose

Why do you want to build your brand? It is an essential question to consider as you define your voice and your goals. Too many people start trying to build their brand with the vague objective of wanting to “become an influencer”. Too often, this results in a complicated situation in which you try to be everything for all people.

  • You get involved in shameless self-promotion

Building a brand will obviously require a good amount of self-promotion. Too much self-promotion will be lost in the advertising mix. Some experts recommend that you only use 10 percent of your posts (or conversations) to self-promote. With the rest of your time, highlight interesting facts or industry news through social networks and blogs, while sharing your perspective.

  • You mix with the masses

Emphasizing your education and past work experience is not a bad thing; It is often necessary to start building credibility. But, in most industries, this will not differentiate you.

  • Sub-deliveries again and again

Too many companies have fallen into the trap of excessive promises and insufficient delivery. This can easily happen with your brand if you are not careful. While you may not promise your followers a new product, they still have certain expectations of you as you develop your influence online.

  • You have bad habits in social networks

These days, social networks are a key part of building your brand.

This is especially true for those who hope to become thought leaders in their niche. But, if you have spent some time on the internet, you know how easy it can be to get sidetracked in a controversial debate. It is better to stay away from these sensitive issues.

  • You are inconsistent

Consistency is essential when developing a marketing strategy for a company. Should not you be so consistent in developing your brand? Without consistent messages and actions, you lose a sense of identity. Worse, you can easily lose credibility and confidence.

As you learn to recognize these bad habits and take steps to correct them, you can build a strong brand that helps you achieve your personal and professional goals.

Satu Matahari keeps you updated with the latest information about event management and brand promotion that you can use to boost your company to a whole new level.

8 ways to get new attendees for your events

Photo by Dmitrij Paskevic

For most event organizers or business owners, increasing the number of attendees and customers is the greatest concern. After all, this is what allows bills to be paid, right? If you’re thinking about attracting new people to your project, keep reading this article! Here you have 8  ways to get new participants for your events.

According to respondents who participated in the Trends in the Events World report in 20study on the industry trends of events in 2019,  one of the biggest challenges for event organizers is getting new attendees. What can you do to face these difficulties? Here are some tips:

  1. Change the perception that attendees have of your event

One of the simplest steps you can take to attract a new group of people to your event is to adjust the message you’re throwing to the public. A great example of this is Pride in Hull, which managed to increase its attendance from 9,000 to 50,000 people in three years by redefining itself as something for the whole family.

Matt Walton, president of Pride in Hull, commented that this incredible increase in the number of attendees in a short time was largely due to the fact that we took a big step forward in our marketing, changing the perception of what and for whom this event was.

  • Divide by segment the messages you send about your event

If you are trying to attract all kinds of audiences with a single type of message, you may not generate any impact due to the weakness of the content. One solution to this is to divide the events into sections that draw the attention of specific audiences.

Segmenting means dividing a large group of people into smaller groups and you can do based on common issues such as geographical location or hobbies. The division of your assistant’s segments lets you use custom promotional messages that will facilitate the public will remember and want to repeat.

  • Adapt the format of your event

If you organized events unfold in a traditional format, some changes could help attract a different audience.

For example, imagine that you organize an event for students similar to AULA, where the objective is for the different universities, public or private centers, and study entities to show their options. In this case, you can attract the public with more creative activities where they can show skills in fields such as painting, music or theater.

Another option for an event of this type could be to create workshops to create a CV in the video, speeches by entrepreneurs. 

  • Expand the program of your event

Events such as the Madrid Book Fair put into practice the idea that expanding the program of activities can attract new followers.

In addition to gathering publishers, booksellers and authors every year, in each edition they choose a guest country that is presented at the event, through its literature and cultural activities that discover the country to the visitors.

This action can help attract new visitors to your event, who are interested in this alternative activity that escapes the general lines.

  • Join local businesses

Joining forces with other businesses and local organizations is a great way to access new customer bases.

Having different local businesses as allies related to the theme of your event is a very effective way to reach new people who can become attendees of your event. For example, if your event is about music and gastronomy, contact local wineries to organize a wine tasting where you can present your brand on the following days.

Remember to have your objectives well defined and what counterpart you will offer to your local partners.

  • Diversify your offer of activities

Your big event, the main one, has a very specific theme: music, for example. But you can diversify your offer of activities to attract the new public by holding a series of mini-events that mobilize different profiles of people. Following the example of a music event, you can organize an acoustic session, a costume party or a reading with musical accompaniment. All these options will take your name to new people who can become ticket buyers.

  • Make your event easy to share

You must be where your audience spends more time, and that is social networks. It facilitates the purchase of tickets from applications such as Facebook or Instagram, places that many people use to discover events. In addition, it works so that word of mouth helps you get from veteran assistants who liked your last edition to new profiles that trust the word of a friend or an influencer rather than the publicity that you do directly.

  • Turn your event into an interactive plan

People love trying new things, especially if it’s something they would not normally have the opportunity to do. Suppose you have to organize a sporting event, create experiences that add up can make a difference and attract new audiences.

What kind of ideas can you apply? For example, a  virtual reality experience for people to experience a football game as if they were their favorite players or a ride on the replica of the bus that carries their favorite athletes.

There are many things that you can do to reach your potential audiences. You can either plan your event yourself or you can ask for professional help. Satu Matahari is a great resource to help you with your event.

With years of experience within the industry, Satu Matahari has provided help to multiple companies in various niches. You can expect the best result from Satu Matahari.  Our friendly staff will be at your service to communicate the perfect plan that suits your needs

Now that you know how to get new attendees for your event or clients for your business, you can continue to learn other tips from our articles keys to organize and promote the best events and projects that can boost your business to the next level.

These Occupations Can Survive The Modern Age


Photo by Sharon McCutcheon

In this modern era, science has made numbers of inventions that can help our life easier than ever. These advancements eventually affect every industry, which creates a more efficient working environment. However, there’s a catch to this change. More people are losing their jobs due to the circumstance. The good things, there are some occupations that can survive this modernization and you’ll find the list below.

  1. CEO

Being a leader is not a job that can be easily replaced by any technology. It requires creative thinking and a set of other abilities that can only be performed by a real human being. Some techs may support the job of a CEO, but they can never the full job of it.

  • IT experts and System administrators

Technology would be related closely to an information technology field and its system administration. Though technology can go on automatic mode, it still needs help from people to make it better.

These occupations are also considered as the most secure position nowadays. The reason is that technology always requires improvement to keep it automated. Moreover, without the presence of IT experts and system administration, better technology improvement would never happen.

  • Managers of the production division

Though the manufacturing industry has applied automated machinery, which reduced the needs of human to operate them. However, the production process cannot be left uncontrolled. The presence of a production manager can ensure the manufacturing process works as expected.

  • Medical experts

Health condition can differ from one person to another. Furthermore, other factors may provide a bigger influence on one’s health. Thus, it is unlikely that the job of medical experts can be replaced by any technology yet.

  • Graphic designers

Creativity is one of the many good properties of the human mind. Any tools or machines can only be taught to create existing designs. However, the human mind can do more than replicating something that already exists. This rule also applies to the creative industry in which a graphic designer has a major role in it. You can expect a graphic designer to design things that cannot be done by machines.

  • Writers

Another job that closely related to the creative industry is a writer. This job requires good observation and skill to combine it with personal experience of the writer. The writing process should also fit a certain targeted audience.

  • Marketing specialists

A marketing expert should understand his product, the place he should be selling, the right price to tag, and how to create the right promotional campaign. These four needs a strategy that can only be performed by a person. This person has to find the right answer to overcome any obstacle that can obstruct a successful marketing plan.

Due to the change of modernization, Satu Matahari has obtained great resources of experts and supported by the best tools to help you establish a successful event, both offline and online. We can assure you that we can tailor the finest support that suits your needs. Visit our website at satumatahari.com to understand more about our services and how we can assist your company to create a grand event.

8 Ways To Reach More People With Specialized Events

Having an event that belongs to a very specific specialty can be a great advantage when it comes to attracting a faithful follower. The marketing niche has less competition events and direct advertising sector in which your event moves can be easier.

What is the disadvantage? That this market can be limited and you will have to find new ways to reach your audience to continue achieving success year after year with your event or specialized business.

  1. Invest time and resources in search engine optimization (SEO)

When people are looking for an event or business to go to, the first place they go is to Google.

For niche events with little or no competition, having the user read your name at the top of the list is quite simple. The challenge is to find people who are interested in your event but still do not know you exist.

To expand your audience, you need to optimize your website and / or the ticket sales page of the event for the relevant search terms. For example, you can optimize your page for people looking for something as concrete as “Santander, family surf lessons” or “Barcelona, ​​an outdoor theater show”.

  • Use proper wording to diversify your audience

If you want to expand your audience, you will have to examine the language you use in your marketing campaigns to modify it according to the interests and peculiarities of your audience and attract new attendees.

For example, if the audience that regularly attends your event or business are men between 30 and 40 years old and want to diversify, you should create content with images and inclusive language to attract more women and adapt the terms you use to the rank of age you want to attack.

  • Generate expectation through the marketing of experiences

For an event or idea to have an impact, people must live the experience. If you want to expand your audience and get new people to buy tickets for your event or main business, you can organize smaller and free events that encourage people to come to your brand and see what it is about.

If organizing additional events is too big a task for you (or your budget), you can consider creating a demonstration, tasting or tasting, in another event that attracts a crowd similar to the one you wanted to reach. For example, if you have an organic wedding organization business, it would be very useful to have a stand at a sustainable life event fair, which complements your business philosophy without being your competition.

  • Contact influencers linked to the sector of your niche event

Influencer marketing (partnering with influential people in social networks) offers a great opportunity to reach new audiences. A high percentage of consumers trust more in an event, product or business than an influencer recommends than in a traditional advertisement.

The normal thing is that you do not have problems to locate people willing to talk about your event for a price, but for the investment to be useful they must direct the traffic to the page of your event.

Before contacting an influencer you must make sure that your interests and values ​​align with your interests and values, and after signing up for the publicity of your event, follow up on the results obtained to know if it is worthwhile to use them again this option in the future.

  • Discover the micro-influencers within your followers

Your followers on social networks and veteran attendees of your event can become your best speakers. Within this audience, you can discover some people who have an influential opinion (micro-influencers) with the ability to influence the purchase of new public tickets.

Due to its hyper-localized profile, the micro-influencers that follow your event or business can be a very effective help in converting followers into event attendees. Search and contact with this type of influencers to see if they are willing to help you spread your event or business within their circles in exchange for VIP tickets, free passes or the consideration you agree.

  • Take advantage of the communities and groups in social networks related to your event

People love to bond with other people who share their passions and interests, and it is possible that your niche or specialty already has a local community where you can promote yourself. Search for groups in social networks or different applications where events are found ( Meetup, for example) and share your event or business.  

If you are already well integrated into the local scene, you can also use the search for new groups to find communities that have interests linked to your event or business. For example, if you organize a medieval fair and you are already known by fans of this type of event, you can broaden your audience by approaching medieval-themed role-playing communities or organize theme parties for Game of Thrones fans.

  • Create a blog and collaborate with others

Do you consider yourself an expert in the specialized sector where your event or business is moving? If not, you could demonstrate everything you know with a content marketing strategy. Create a blog on your website and contact others in your field to see if they are interested in having guest entries on your blog.

This action will not only improve your search results (new quality content is essential to improve SEO), but it can also help you expand your reach by reaching new readers who can become assistants.

  • Make it easier for followers to find your event

To reach more attendees and increase attendance at your event it is necessary to be on the mobile phones of your target audience. What does this mean? That your event or business should appear in the applications that your audience uses on a regular basis from their mobile devices: Facebook, Instagram, Twitter.

The people most likely to attend your event are already looking for a new live experience, so you should let them discover you in the places where they are looking for new plans.

Satu Matahari has integrated resources with the best team to create a successful event for your brand. Learn more on how our services can provide the help that suits your needs by getting in touch with one of our friendly staff!

Don’t Make This Promotional Mistake Like Fanta

Fanta Klassik (pict by inspiredot.net)

Who wouldn’t know this beverage brand. Most people may have tasted Fanta at least once in their life time. However, behind the success, Fanta also experienced horrible moment in its way to being famous.  To figure that out, we should look back to the past of Fanta.

Fanta product was first made during the World War Two in Germany’s Coca-Cola Company. The brand was born since the Coca-Cola Headquarter in America decided to ban its company in Germany after the Pearl Harbor bombing. This decision has forced the Germany’s Coca-Cola Company to come up with new product to fulfil the local market demand.

Due to its success, after the world war ends, Fanta was relaunced in Naples, Italy. Afterward, Fanta created more products and gain more fame. However, the road to victory always has its own  obstacles and this setback happened to this beverage brand in its 75th anniversary.

As a part of its celebration, Fanta released a video with a Good Old Times theme. Fanta was meant to take its fans to remember the fun in their childhood. However, the public had different point of view to the  campaign. Instead of bringing back the lovely memories, the advertisement reminded them about the nightmare of holocaust during the Nazi era.

The solution of this problem was obvious. Fanta stopped the advertisement after getting a huge amount of negative review about it. Though it was a dark moment of a great brand, we can draw one good lesson from it. We must consider the effect of any business promotional campaign to the public.

You can avoid this mistake by creating a well-planned campaign or you can simply use the help of an agency with excellent work history and a team of great expertise. If you are interested to create your own business campaign, you might want to check on the following tips:

  1. Check on the trends

The easy way to attract the public attention is to provide something that goes with the trends. It wo n’t matter if you use available ideas in the market as your inspiration. But keep in mind that you should put your own idea to create a more personal campaign.

  • Get online

Internet is the best tool to build a successful campaign. Moreover, you will have the freedom to target your market effectively. If you haven’t figure out how to use the internet for your needs, then you should start to educate yourself about it.

  • Provide benefit

Rather than spamming your brand to every person, you might want to give something useful to the community. For example, if your business is in health industry, you can share various health information and tips. When the public decided that your campaign is trustworthy, people will acknowledge your business.

Those are 3 simple tips to build a successful campaign for your business. If you don’t have a clue on where to start, you can always request for professional help. So, if you want to hold any kind of event, as a part to promote your business, always remember that Satu Matahari can help you to plan, promote, and execute your event campaign efficiently.

HOW TO FIND THE BEST SPEAKERS FOR YOUR PROFESSIONAL EVENT

When you organize a professional event one of the most important things is to choose the best speakers. Why? Their names and specialties will be the demand for your assistants to want to buy an entry and be in the conferences or workshops that your speakers give.

Take note, that we tell you how to choose the perfect speakers.

How to choose the best speakers for your professional event

To choose the perfect speaker for your professional event you have to record three fundamental words: relevance, objective and influence.

And you will ask … what do they mean? Here is the definition that you are interested in knowing:

Relevance: A renowned speaker, known inside and outside the sector of your event, is a claim of 10 for the attendees, but … does it make sense? If you have access to an influential speaker but do not have quality information to contribute to your event, do not force your presence just by having someone “famous”. The objective is that your assistants have relevant content, not an autograph.

Purpose: You must be clear about the purpose to achieve with each speaker. For example, the keynote speaker will create expectations among attendees and set the tone of the event. On the other hand, the speaker who opens the talks after lunch will have to be someone dynamic that awakens the audience with a topic that does not require maximum concentration.

When you organize the agenda with the speakers you must take into account the style of each one, the purpose of your presentation and the schedule that you assign. Everything counts to get your assistants to repeat the experience.

Influence : In addition to finding speakers with excellent communication skills, a great speaker has to build trust with the attendees enrolled in your event and that his career serves to persuade the public that still has doubts.

Find people with influence in social networks and a solid reputation. Your event should have influencers of the professional sector.

What profiles of speakers can you find at a professional event?

The relevance, purpose and influence are the keywords you should have a professional speaker event, and those qualities can be found in various types of speakers.

There are several categories of speakers that you can easily recognize, attentive to the descriptions and decide which of them you want to sign.

  • The expert in the field: Expert speakers in the field are ideal for specialized conferences. This type of professional is up-to-date with the news in the subject that he deals with and brings a fresh vision that makes the difference.
  • The famous lecturer: There are speakers who are famous among the professional sector and outside it. These names are very interesting to keep in mind because they give visibility to the event, but remember not to force and invite one of these speakers if you do not provide relevant information to your event.
  • The artist: Sometimes your event gains interest if you invite an unexpected artist, it can be a musician, a writer, a comedian … Maybe it is not closely related to the topic that is dealt with in the professional event, but if you find a point of union with your project, serves as a wonderful evasion to the attendees.
  • The influencer : Not all influencer are on Instagram and they are less than 30 years old. In this category there are from established authors to YouTube stars. They are people with millions of faithful followers who will attend an event that bears his name. In professional events the fan effect can also be used.

Where do I find the best speakers?

Now that you know what a speaker should have and what profile he may have … where can you find them?

  1. Surveys among the attendees . Why do not you ask attendees what professionals would like to hear at your event? This way of deciding who your speakers will be offers information about the interests of your assistants and perhaps leads you to contemplate names that you did not have in mind.
  2. Internal members, partners and sponsors . It is a normal practice for employees and organizing members to speak at their events . The possibility of offering a talk is also extended to partners and sponsors. This type of speaker is the easiest to assure, because they are people involved in advance in which this project goes well.
  3. eye! Do not fill your agenda with lectures given by internal staff, because attendees may think that your event does not have a budget to hire external speakers or that you are taking advantage of the occasion to record a spot of the company, and this image does not interest you to project it.
  4. Open call for proposals . One way to meet great speakers with good ideas is to open a call with the theme of your event and to sign up the speakers who want to participate.
  5. If you are looking for a type of speaker with specific characteristics, make it clear in the call and carry out an advertising campaign so that this proposal reaches the largest number of interested professionals.
  6. Databases. You can find a lot of potential speakers from a database. This database can come from your own list of speaker candidates from previous events.
  • Professional publications  Academic journals, specialized news websites and professional blogs are good platforms to discover the speakers who can bring interesting information to your event. Try to keep a database up to date with the most relevant publications and the names that are repeated in them, there will be your best speakers.
  • Professional social networks  Social networks such as YouTube or LinkedIn are a window for great speakers who show videos with their conferences and post their own publications. Discovering your speakers on social networks will help you to get an idea of ​​the level of followers that move and what their specialty and style is.

Remember that it is essential to give dynamism to your event to know what is the style of each speaker to organize their participation at the time of the day that best fits with the attendees.

Find the perfect speaker and when you have all the names, organize the agenda of your professional event looking for your attendees to have balanced and dynamic days. And do not forget that before launching an event, whatever the type, strategic planning is essential . You can also avoid the hassle to find the right speaker for your event by using professional help like Satu Matahari. We strife to provide you with the best event organizing team ever.

This Is One of The Finest Automotive Exhibition in 2019

If you don’t have any agenda this weekend, you should come to one of the best automotive exhibition in Indonesia, the Indonesia International Motor Show 2019. The show, which is going to be held from 25 April to 5 May in JIExpo Kemayoran.

IIMS will come up with a carnival concept that will bring hundreds of exhibitions and communities of various types of vehicles. The party and the demonstration will be centered on the “Center Piece of Carni”.

One of the main event in IIMS 2019 is the Indonesian Custombike Expo & Championship, a national 2-wheeled custom contest. This contest is divided into several classes, namely Free For All, Caferacer, Chopper & Bobber, Tracker, and Choppy Cub.

Famous car companies participated as IIMS 2019 exhibitors, such as BMW, Chevrolet, Datsun, HASCAR Authorized General Distributors for Jeep, Honda, Hyundai, Mazda, etc. Also present were motorcycle exhibitors involving Aprilia, Benelli, BMW Motorrad Indonesia, Harley Davidson, Honda, Kawasaki, Kymco, Moto Guzzi, Piaggio and Vespa.

IIMS 2019 presents the Motorsport Zone with a variety of spare parts and activities related to the racing world. In addition to the exhibition, IIMS 2019 also prepares educational elements for visitors. In order to support the development of electric cars in Indonesia, IIMS 2019 presents the Formula Racing Championship, 25-26 April 2019, to provide opportunities for national children who have achievements in the automotive sector, especially electric cars.

Not only featuring motorbikes and cars, for the first time IIMS will showcase various forms of ships and Highway Off Trucks (large trucks).

Regarding entrance ticket rates, it will be the same price as the previous entrance ticket price. Ticket prices on weekdays such as Monday to Thursday will be charged a fee of IDR 50,000, while on Friday to Sunday a price of IDR 70,000 per person will be applied.

Even this year, 2019 IIMS Telkomsel dared to set a target to bring about 530 thousand visitors with transaction value reaching 4.4 trillion rupiah. Not arbitrary, this value is seen from the positive increase from year to year in terms of visitors and transaction prices.

The IIMS 2019 will be undoubtly an event that is well-planned to avoid any major mistakes that could lead to great failures. This is one proof of a good event organizer with vast amount of experience.

The good thing is that there are more event organizers with the same or even better skills to plan an event. Satu Matahari is one example of event organizer with vast experience in holding great events. With the help of fully skilled team, you can leave your event planning and execution to the right hand.

Either it’s a meeting, incentives, conferencing, or exhibition, Satu Matahari can provide the help you need to hold a successful event. Communicate your problems with us through the contact us page or send us email, we would gladly  provide the best solution that suit your needs. So, have you got the right help for your event?