8 Ways To Reach More People With Specialized Events

Having an event that belongs to a very specific specialty can be a great advantage when it comes to attracting a faithful follower. The marketing niche has less competition events and direct advertising sector in which your event moves can be easier.

What is the disadvantage? That this market can be limited and you will have to find new ways to reach your audience to continue achieving success year after year with your event or specialized business.

  1. Invest time and resources in search engine optimization (SEO)

When people are looking for an event or business to go to, the first place they go is to Google.

For niche events with little or no competition, having the user read your name at the top of the list is quite simple. The challenge is to find people who are interested in your event but still do not know you exist.

To expand your audience, you need to optimize your website and / or the ticket sales page of the event for the relevant search terms. For example, you can optimize your page for people looking for something as concrete as “Santander, family surf lessons” or “Barcelona, ​​an outdoor theater show”.

  • Use proper wording to diversify your audience

If you want to expand your audience, you will have to examine the language you use in your marketing campaigns to modify it according to the interests and peculiarities of your audience and attract new attendees.

For example, if the audience that regularly attends your event or business are men between 30 and 40 years old and want to diversify, you should create content with images and inclusive language to attract more women and adapt the terms you use to the rank of age you want to attack.

  • Generate expectation through the marketing of experiences

For an event or idea to have an impact, people must live the experience. If you want to expand your audience and get new people to buy tickets for your event or main business, you can organize smaller and free events that encourage people to come to your brand and see what it is about.

If organizing additional events is too big a task for you (or your budget), you can consider creating a demonstration, tasting or tasting, in another event that attracts a crowd similar to the one you wanted to reach. For example, if you have an organic wedding organization business, it would be very useful to have a stand at a sustainable life event fair, which complements your business philosophy without being your competition.

  • Contact influencers linked to the sector of your niche event

Influencer marketing (partnering with influential people in social networks) offers a great opportunity to reach new audiences. A high percentage of consumers trust more in an event, product or business than an influencer recommends than in a traditional advertisement.

The normal thing is that you do not have problems to locate people willing to talk about your event for a price, but for the investment to be useful they must direct the traffic to the page of your event.

Before contacting an influencer you must make sure that your interests and values ​​align with your interests and values, and after signing up for the publicity of your event, follow up on the results obtained to know if it is worthwhile to use them again this option in the future.

  • Discover the micro-influencers within your followers

Your followers on social networks and veteran attendees of your event can become your best speakers. Within this audience, you can discover some people who have an influential opinion (micro-influencers) with the ability to influence the purchase of new public tickets.

Due to its hyper-localized profile, the micro-influencers that follow your event or business can be a very effective help in converting followers into event attendees. Search and contact with this type of influencers to see if they are willing to help you spread your event or business within their circles in exchange for VIP tickets, free passes or the consideration you agree.

  • Take advantage of the communities and groups in social networks related to your event

People love to bond with other people who share their passions and interests, and it is possible that your niche or specialty already has a local community where you can promote yourself. Search for groups in social networks or different applications where events are found ( Meetup, for example) and share your event or business.  

If you are already well integrated into the local scene, you can also use the search for new groups to find communities that have interests linked to your event or business. For example, if you organize a medieval fair and you are already known by fans of this type of event, you can broaden your audience by approaching medieval-themed role-playing communities or organize theme parties for Game of Thrones fans.

  • Create a blog and collaborate with others

Do you consider yourself an expert in the specialized sector where your event or business is moving? If not, you could demonstrate everything you know with a content marketing strategy. Create a blog on your website and contact others in your field to see if they are interested in having guest entries on your blog.

This action will not only improve your search results (new quality content is essential to improve SEO), but it can also help you expand your reach by reaching new readers who can become assistants.

  • Make it easier for followers to find your event

To reach more attendees and increase attendance at your event it is necessary to be on the mobile phones of your target audience. What does this mean? That your event or business should appear in the applications that your audience uses on a regular basis from their mobile devices: Facebook, Instagram, Twitter.

The people most likely to attend your event are already looking for a new live experience, so you should let them discover you in the places where they are looking for new plans.

Satu Matahari has integrated resources with the best team to create a successful event for your brand. Learn more on how our services can provide the help that suits your needs by getting in touch with one of our friendly staff!

Don’t Make This Promotional Mistake Like Fanta

Fanta Klassik (pict by inspiredot.net)

Who wouldn’t know this beverage brand. Most people may have tasted Fanta at least once in their life time. However, behind the success, Fanta also experienced horrible moment in its way to being famous.  To figure that out, we should look back to the past of Fanta.

Fanta product was first made during the World War Two in Germany’s Coca-Cola Company. The brand was born since the Coca-Cola Headquarter in America decided to ban its company in Germany after the Pearl Harbor bombing. This decision has forced the Germany’s Coca-Cola Company to come up with new product to fulfil the local market demand.

Due to its success, after the world war ends, Fanta was relaunced in Naples, Italy. Afterward, Fanta created more products and gain more fame. However, the road to victory always has its own  obstacles and this setback happened to this beverage brand in its 75th anniversary.

As a part of its celebration, Fanta released a video with a Good Old Times theme. Fanta was meant to take its fans to remember the fun in their childhood. However, the public had different point of view to the  campaign. Instead of bringing back the lovely memories, the advertisement reminded them about the nightmare of holocaust during the Nazi era.

The solution of this problem was obvious. Fanta stopped the advertisement after getting a huge amount of negative review about it. Though it was a dark moment of a great brand, we can draw one good lesson from it. We must consider the effect of any business promotional campaign to the public.

You can avoid this mistake by creating a well-planned campaign or you can simply use the help of an agency with excellent work history and a team of great expertise. If you are interested to create your own business campaign, you might want to check on the following tips:

  1. Check on the trends

The easy way to attract the public attention is to provide something that goes with the trends. It wo n’t matter if you use available ideas in the market as your inspiration. But keep in mind that you should put your own idea to create a more personal campaign.

  • Get online

Internet is the best tool to build a successful campaign. Moreover, you will have the freedom to target your market effectively. If you haven’t figure out how to use the internet for your needs, then you should start to educate yourself about it.

  • Provide benefit

Rather than spamming your brand to every person, you might want to give something useful to the community. For example, if your business is in health industry, you can share various health information and tips. When the public decided that your campaign is trustworthy, people will acknowledge your business.

Those are 3 simple tips to build a successful campaign for your business. If you don’t have a clue on where to start, you can always request for professional help. So, if you want to hold any kind of event, as a part to promote your business, always remember that Satu Matahari can help you to plan, promote, and execute your event campaign efficiently.

HOW TO FIND THE BEST SPEAKERS FOR YOUR PROFESSIONAL EVENT

When you organize a professional event one of the most important things is to choose the best speakers. Why? Their names and specialties will be the demand for your assistants to want to buy an entry and be in the conferences or workshops that your speakers give.

Take note, that we tell you how to choose the perfect speakers.

How to choose the best speakers for your professional event

To choose the perfect speaker for your professional event you have to record three fundamental words: relevance, objective and influence.

And you will ask … what do they mean? Here is the definition that you are interested in knowing:

Relevance: A renowned speaker, known inside and outside the sector of your event, is a claim of 10 for the attendees, but … does it make sense? If you have access to an influential speaker but do not have quality information to contribute to your event, do not force your presence just by having someone “famous”. The objective is that your assistants have relevant content, not an autograph.

Purpose: You must be clear about the purpose to achieve with each speaker. For example, the keynote speaker will create expectations among attendees and set the tone of the event. On the other hand, the speaker who opens the talks after lunch will have to be someone dynamic that awakens the audience with a topic that does not require maximum concentration.

When you organize the agenda with the speakers you must take into account the style of each one, the purpose of your presentation and the schedule that you assign. Everything counts to get your assistants to repeat the experience.

Influence : In addition to finding speakers with excellent communication skills, a great speaker has to build trust with the attendees enrolled in your event and that his career serves to persuade the public that still has doubts.

Find people with influence in social networks and a solid reputation. Your event should have influencers of the professional sector.

What profiles of speakers can you find at a professional event?

The relevance, purpose and influence are the keywords you should have a professional speaker event, and those qualities can be found in various types of speakers.

There are several categories of speakers that you can easily recognize, attentive to the descriptions and decide which of them you want to sign.

  • The expert in the field: Expert speakers in the field are ideal for specialized conferences. This type of professional is up-to-date with the news in the subject that he deals with and brings a fresh vision that makes the difference.
  • The famous lecturer: There are speakers who are famous among the professional sector and outside it. These names are very interesting to keep in mind because they give visibility to the event, but remember not to force and invite one of these speakers if you do not provide relevant information to your event.
  • The artist: Sometimes your event gains interest if you invite an unexpected artist, it can be a musician, a writer, a comedian … Maybe it is not closely related to the topic that is dealt with in the professional event, but if you find a point of union with your project, serves as a wonderful evasion to the attendees.
  • The influencer : Not all influencer are on Instagram and they are less than 30 years old. In this category there are from established authors to YouTube stars. They are people with millions of faithful followers who will attend an event that bears his name. In professional events the fan effect can also be used.

Where do I find the best speakers?

Now that you know what a speaker should have and what profile he may have … where can you find them?

  1. Surveys among the attendees . Why do not you ask attendees what professionals would like to hear at your event? This way of deciding who your speakers will be offers information about the interests of your assistants and perhaps leads you to contemplate names that you did not have in mind.
  2. Internal members, partners and sponsors . It is a normal practice for employees and organizing members to speak at their events . The possibility of offering a talk is also extended to partners and sponsors. This type of speaker is the easiest to assure, because they are people involved in advance in which this project goes well.
  3. eye! Do not fill your agenda with lectures given by internal staff, because attendees may think that your event does not have a budget to hire external speakers or that you are taking advantage of the occasion to record a spot of the company, and this image does not interest you to project it.
  4. Open call for proposals . One way to meet great speakers with good ideas is to open a call with the theme of your event and to sign up the speakers who want to participate.
  5. If you are looking for a type of speaker with specific characteristics, make it clear in the call and carry out an advertising campaign so that this proposal reaches the largest number of interested professionals.
  6. Databases. You can find a lot of potential speakers from a database. This database can come from your own list of speaker candidates from previous events.
  • Professional publications  Academic journals, specialized news websites and professional blogs are good platforms to discover the speakers who can bring interesting information to your event. Try to keep a database up to date with the most relevant publications and the names that are repeated in them, there will be your best speakers.
  • Professional social networks  Social networks such as YouTube or LinkedIn are a window for great speakers who show videos with their conferences and post their own publications. Discovering your speakers on social networks will help you to get an idea of ​​the level of followers that move and what their specialty and style is.

Remember that it is essential to give dynamism to your event to know what is the style of each speaker to organize their participation at the time of the day that best fits with the attendees.

Find the perfect speaker and when you have all the names, organize the agenda of your professional event looking for your attendees to have balanced and dynamic days. And do not forget that before launching an event, whatever the type, strategic planning is essential . You can also avoid the hassle to find the right speaker for your event by using professional help like Satu Matahari. We strife to provide you with the best event organizing team ever.