This Is One of The Finest Automotive Exhibition in 2019

If you don’t have any agenda this weekend, you should come to one of the best automotive exhibition in Indonesia, the Indonesia International Motor Show 2019. The show, which is going to be held from 25 April to 5 May in JIExpo Kemayoran.

IIMS will come up with a carnival concept that will bring hundreds of exhibitions and communities of various types of vehicles. The party and the demonstration will be centered on the “Center Piece of Carni”.

One of the main event in IIMS 2019 is the Indonesian Custombike Expo & Championship, a national 2-wheeled custom contest. This contest is divided into several classes, namely Free For All, Caferacer, Chopper & Bobber, Tracker, and Choppy Cub.

Famous car companies participated as IIMS 2019 exhibitors, such as BMW, Chevrolet, Datsun, HASCAR Authorized General Distributors for Jeep, Honda, Hyundai, Mazda, etc. Also present were motorcycle exhibitors involving Aprilia, Benelli, BMW Motorrad Indonesia, Harley Davidson, Honda, Kawasaki, Kymco, Moto Guzzi, Piaggio and Vespa.

IIMS 2019 presents the Motorsport Zone with a variety of spare parts and activities related to the racing world. In addition to the exhibition, IIMS 2019 also prepares educational elements for visitors. In order to support the development of electric cars in Indonesia, IIMS 2019 presents the Formula Racing Championship, 25-26 April 2019, to provide opportunities for national children who have achievements in the automotive sector, especially electric cars.

Not only featuring motorbikes and cars, for the first time IIMS will showcase various forms of ships and Highway Off Trucks (large trucks).

Regarding entrance ticket rates, it will be the same price as the previous entrance ticket price. Ticket prices on weekdays such as Monday to Thursday will be charged a fee of IDR 50,000, while on Friday to Sunday a price of IDR 70,000 per person will be applied.

Even this year, 2019 IIMS Telkomsel dared to set a target to bring about 530 thousand visitors with transaction value reaching 4.4 trillion rupiah. Not arbitrary, this value is seen from the positive increase from year to year in terms of visitors and transaction prices.

The IIMS 2019 will be undoubtly an event that is well-planned to avoid any major mistakes that could lead to great failures. This is one proof of a good event organizer with vast amount of experience.

The good thing is that there are more event organizers with the same or even better skills to plan an event. Satu Matahari is one example of event organizer with vast experience in holding great events. With the help of fully skilled team, you can leave your event planning and execution to the right hand.

Either it’s a meeting, incentives, conferencing, or exhibition, Satu Matahari can provide the help you need to hold a successful event. Communicate your problems with us through the contact us page or send us email, we would gladly  provide the best solution that suit your needs. So, have you got the right help for your event?

How to successfully organize an event online

Despite the accelerated pace of technological advances, the business world continues to revolve on the axis of interpersonal relationships. For this reason many independent people and large companies resort to the realization of online or offline events, to create a large network of professionals or networking, establishing employment relationships, strategic alliances, business ties and even friendships.

In order to see our project grow and expand the presence and reach of our brand, sooner or later we must resort to these meetings, whether as organizer, sponsors or participants. If you are one of those who want to maximize the benefits, you will need help with the first steps to create an online event as provided in this article.

The Marketing of an Online Event

The first thing that must be defined is a clear idea of ​​what we seek to achieve with the event. Generally, the goal is to have a pleasant impact on the participants, generating purchase actions and thus increase our conversion. Of course, this must be achieved without abandoning the values ​​and essence of the brand, on the contrary, we must take advantage of the realization of the event, show our essence as a brand and the products or services we offer.

If we want to conquer a specific public or sector, and we also want to market a product outside the traditional, we can choose online events and show the benefits that the product offers to our customers.

The alternatives of creating online events such as webinars, virtual rooms, conferences in live stream, hangouts, among others, have the immediate benefit of lowering costs and expanding the market (people can attend from anywhere in the world, without leaving home) , but we must take into account a number of factors if we want to make an outstanding and successful event, which will impact users.

  1. Create a name that impacts and sells

If you want to captivate and attract the attention of your target audience, which tends to disperse quickly, due to the number of events that exist today, you should take advantage of the first day you launch the event, use a striking name and make sure it meets expectations created.

  • Be visual

Great experts agree on this point. To attract attention and generate expectation, nothing better than to capture the attention of your eyes . You can make an audio-visual of a minute or less, where you share the information of your event and “sell” it to the public, the main reason for this recommendation that does not spend more than a minute, if it is a video to sell your product you must attract it in the first moment, with a clear and concise message. This material can be disseminated through most mass media and digital, such as social networks, website, blog, among others this will help ensure a significant impact on virtual communities.

  • Take advantage of networks

Yes, social networks again. These platforms are vital to spread and viralize our message, and we can also exploit the capabilities of sites like Periscope or Facebook Live to give live information and give an opening of the event, or you can use Twitter to constantly generate information about it, use Instagram to show images and videos that seduce the public, and why not use snapchat?

To attract a young audience and willing to participate in an online event that contributes. The important thing is to cover all the necessary networks , and to define an exclusive action plan for each of them, for this you can read this post on how to create a publication plan.

  • Generate expectation

Many will overlook your online event at first glance, but it is your job to make this change. How? Create expectations or intrigues around the occasion, either by promoting those involved (the speakers or special guests), conducting contests through social networks, spreading campaigns that sow the unknown in the public, among others. The possibilities are endless, it is in you and your creativity, in exploiting and taking advantage of each trend.

  • Do not risk with the infrastructure

Imagine that half of the most anticipated live stream, the internet connection drops, or worse, a blue screen appears on your computer. The online events fall fully into a good infrastructure and technical support , so you must devote the necessary technological resources and achieve a solid base, which allows you to make your event worry-free.

Note: This point may leave you with some concern regarding monetary terms, but calm, many times we will not need an exaggerated budget to hold an online event. There are economic options and even free to develop our ideas, such as Google Hangouts On Air, where we can broadcast live via YouTube to the number of participants we want. Of course, if we seek to create something memorable, we will have to pay a little more.

  • Record the event

Many of the registered people will not be able to attend the call, but that is not the reason why we should forget them. Whenever the modality allows it, record all the possible material or document it in some way . Later you can offer this content to those who could not attend, and even to those who did not know about the event until after it happened. Since now, you have proper knowledge to start your online event, you will get the hang of it when you want to arrange one. However, if you are still uncertain with your skills in this field, you can always ask for Satu matahari to help you out with the task.

These are the reasons why your business does not grow.

You may think that your business plan is well-coordinated. You have a solid customer base and a great team to carry out the plan. But your profit is just stuck. You can’t see any increase on your income. Well, there are a lot of factors that can influence a company’s growth.

However, it is true that if your business does not grow, you can probably do something to change it and move your business in the right direction. Here are some reasons why your business may not grow and how you can solve the problem.

1. You and / or your employees are not well-educated

Good education is essential to function properly and to be able to develop your business. Many business owners and employees continue their training throughout their careers to keep up with the best commercial practices for their specialization. Stay updated with your current training for your employees. You may even consider offering your employees a program that allows you to pay the tuition fees for the best study programs.

2. You only follow big sales / customers

Excellent sales and customers are, of course, a great gain for all companies, and this type of sales and customers are essential for the development of the company, but their approach can limit the success of your business. Concentrate on all your existing customers and take a moment to look for different types of new customers and sales, large or small, to grow your business effectively.

3. You do not focus on your ideas.

Many entrepreneurs and business owners always think big to constantly create new ideas. This is good quality to have, but good business owners should focus on these ideas and know how to implement them in a practical way. Concentrate on your creative passions and discover which ones are really effective for you and your company.

4. You do not have specific objectives.

If you want your business to grow, you have to plan your company’s growth and then start to work it out to reach the goal. If you are still working without thinking about the future and where your company will be next year, you will stay where you are now. Make a plan where you want to take your company and how you can achieve these goals. Provide specific deadlines for the goals you want to achieve each month to keep you and your team on track.

5. Do not concentrate on repeating your activity.

The repetition of the activity is the driving force of each company. You will always look for new clients, but the usual customers are those that keeps the yur business run and help him grow. Do not forget the old customers and do everything possible to satisfy existing customers, so they keep using your service.

6. You need a better marketing plan.

You cannot get new customers and sales if people do not know where they can find it and even if it already exists. Concentrate constantly on spreading your name. Focus also on good relations with public opinion and customer comments. All these things will help your company grow and develop optimally.

Satu Matahari can help you get a better marketing plan by building your brand online. Our skilled team will provide you the best way to spread your business to the right market online. Contact one of our friendly staff to get the best deal that suits your needs.

How To Promote Your Event Successfully

Marketing is essential for all events and should be addressed in a structured manner if you want to attract adequate numbers and a mix of people for your event.

The identification of your target market should have taken place at the beginning of the planning process and knowledge of your target market should guide each phase of the planning process. You should have a clear idea of ​​your potential clients in terms of who they are (age, income, interests), with whom they will live together (children, friends, partners, etc.), where they live, to what means they are exposed. (local newspapers, radio, professional magazines, etc.) and, fundamentally, what they want to have when they attend your event (relaxation, learning, family time, cultural exploration, community building, etc.)

The main objective and challenge for your marketing campaign is to create a vision of the nature / quality of the event experience and convince your audience that the event will be a positive experience. This is complicated by the fact that you cannot try an event before buying it, so it is important to keep the following in mind when promoting events:

  • The importance of video, photos, color and music.
  • The potential to use the image of celebrities, artists, speakers, locations, sponsors, destinations, etc.
  • The value of testimonies, recommendations and reviews of third parties.
  • Collection of contents and relevant stories on social networks.

All of the above helps customers know the event before buying tickets. Sites related directly to your event can be a good starting point for collecting this type of information.

Create a communication plan and select promotion methods.

Your communication plan and the selection of promotional materials are vital to convey your idea and attract potential customers for your event. You should try to start your commercialization as soon as possible and communicate through a variety of methods related to your target market.

Posters: they are a good way to convey important information about your event and attract attention. Posters should be carefully designed to show essential information without overloading with text and graphics. The essential information for the posters includes the name of the event, the date of the event, the schedules of the event, the prices of the tickets: advance levels / doors / layers, points of sale of tickets, location and address, contact number / email / website / social media details and sponsor details. Other information that may also be important may be: animators, activities, style / type of event, music policy, age restrictions, contests / auctions / lottery / prizes.

The posters must be produced in different formats (A4, A3 and A2) depending on the location of their distribution. Smaller posters can be placed in a wider variety of locations, for example, local businesses, libraries, recreation centers, etc. Larger posters are more visible at a distance where there are larger poster sites available.

Brochures: can also be used to communicate a comparable amount of information to posters, but because they are smaller (usually A5 or A6) and often double-sided, they can be distributed in different places. For example, you can ask them to leave them at local recreational facilities, retailers and even doctors’ practices, to convey the message to the people in question. They can also be published by mailboxes or by us in information packages. You should avoid spreading flyers on the street, since in many areas this is considered false flight due to the nest created often.

Event website: it can be relatively simple and inexpensive to set up a website. With the ability to provide vital information, photos and videos of events and links to social networks, your location, ticket outlets, artists and artists, a website is a very valuable item in your promotional mix.

Social networks: through the use of sites such as Facebook and Twitter, you can communicate with a large number of people and communicate a variety of information about your event. This is an economical way to promote your event with the ability to record images, music and videos to bring your event to life. You can also use different interest groups and community groups that can help spread your event and create a new rumor. Similarly, many artists and artists have profiles and followers on social networks that can help spread information about your event.

Mention: the use of mentions, publications and websites are another way of spreading the word about your event, since they can be linked to the location itself. Many local, regional and national newspapers also use a list system (online and print). Even if you focus on a market with a special interest, many magazines have pages of event lists and there are also specific lists, publications and websites that you can access. An important consideration in all print media is the delivery time involved in their publication schedules, since some need the material months before the actual publication date.

Advertising: Depending on the geographical distribution of your target market, advertising through print media can be a means to communicate with the local public through local newspapers and community publications, or you can get away from it by advertising in national publications, whether general or specialized. Your publications You should also consider negotiating that in exchange for the purchase of ads, the publications will also include a story about your event and possibly a match.

Radio stations often also depend on certain demographic and geographic areas and many also have a role of public interest in their activities. This means that, in addition to buying ads, you can also access them for interviews, contests and the distribution of information in real time about your event.

Event organizer: There’s a time when you may not be able to handle the event by yourself. The best way to deal with this situation is by handing over the job to a professional event organizer. This event organizer will provide everything you need to hold a great event, including the promotion needed to your targeted audience.

Satu Matahari is a one stop service that can help you plan your event successfuly. With amazing team and abundance of creativity, you can leave your event at the hand of the most creative and skillful team in Satu Matahari. To know more about our service, please visit our service page or you can communicate your needs via our contact us page.

These Information Will Give You Better Brand Awareness

Do you feel that your business is not having a good leads recently? Do you still run an offline business? Do you doubt to start your business online? If so, you should keep reading this article to find more reasons to have an online business.

For the last few years, internet has helped numerous business in increasing their brand recognition and also increasing their profits. Why? It’s because we live in an era where people search their needs online.

Based on the data garhered by Hootsuite in Januari 2019, there are 268.2 millions of Indonesians and 56% of them are active internet users. The number would be considered as a high-potential market to be targeted.

However, there are various channels you can use to promote your business online. You can choose one of these online marketing channels or you can use them all. Nevertheless, the marketing channels used should be chosen based on your targeted market.

As an example, a B2C business is more suitable to use twitter, Facebook, and Instagram as its marketing channel since most of end-users would use these social media platforms. However, if you intend to target a B2B market, linkedin can serve you best.

Another data revealed by Hootsuite is that 91% of people in Indonesia access the internet via their mobile phones (any type of mobile phone), while 60% of them use smart phones to do it. Unfortunately, only 22% people use laptop or personal computer to surf the web. This information alone can give you a better insight about what kind of promotion you should use and which market you should be targeted. Then what would you do if you know that 79% of  these internet users are active daily? What do they usually do?

Top 10 websites mostly visited in Indonesia (based on similarweb) are google.com, google.co.id, facebook.com, youtube.com, tribunnews.com, detik.com, tokopedia.com, yahoo.com, whatsapp.com, and bukalapak.com. The 10th rank website, bukalapak.com, has a monthly traffic of 87,200,000 with average time 4 minutes and 41 seconds per visit. In addition, these visitors access 4.1 pages with the website in average.

Then what type of promotion you should use online? Let us see top Google search queries in 2018. The first one is “Video”, followed by “Google”, ‘Translate”, “Download lagu”, “FB”, “MP3”, “Gambar”, “Youtube”, “Facebook”, and “Cuaca”.These queries are useful as your main keywords in targeting your online market.

Another important data are the social media overview. Do you know that there are 150 millions people who actively use social medias? 130 millions of them access their social media accounts through mobile devices. What does this mean? It means that you can promote your business up to 150 millions people in indonesia.

These data are important as a guideline to build a successful online marketing campaign. The more data you get, the more effective your campaign will be. The art of utilising these data in your online marketing campaign will define your success in achieving your goal. Are ready to go online?