Brand Activation: The Instant Way To Get Your Brand Well Known

Do you have a business? Have problems to get your company publicly recognized? Need more leads? If you have these kinds of problems, what you need in brand activation. What is brand activation? How does it work? Where can you get help to have your brand activated? Keep on reading to get more information about the topic.

First of all, what is brand activation? Brand activation is a process created to establish a better engagement between a brand and its consumers. The main goal of the process is to establish a loyal community toward the brand. The process itself can be carried out in the form of an event, campaign,  or anything that can provide a great experience worth to remember.

As one part of a brand awareness campaign, brand activation is not only proposed to new business but also well-known companies that wish to re-brand or retargeting their target market. What makes this brand activation process so important? It’s because the process is established exclusively to provide the customers amazing experience first-hand.

Any other reasons why should you use this brand activation method? A free promotion! Who wouldn’t want to get a free promotion? It means that you can save the expense to promote your business. Moreover, if you held a great event promoting your business, you will get more people who are interested to share their experience with your brand activation event in their social media accounts.

Creating a brand activation campaign is not always about luxury. The best way to create it is through creativity. One of the examples would be brand activation Mizone campaign. The event has a goal to get all youngster to get some workouts in a fun way. How did they do that? They bring in a disc jockey to a weekly sports event and gather the young people to dance with the beat.

There are several ways to activate your brand that are commonly used by major brands around the world. You can make a few changes to the brand activation ideas that suit your brand. Below are some brand activation ideas you can use for your business:

1.    Experiment

Doing an experiment can be so much fun since it can build good first-hand experience for a person. This kind of ideas was performed by one of the water sports equipment brand, Tribord. The company creates a drink, which was named “WAVE” to promote its new product, the life jacket.

The WAVE drink actually contains only sea water. The purpose of this campaign was to demonstrate a condition when someone got drowned, in a safer way. You should know that when you are drowning in the sea, your mouth will be filled with salty sea water. Thus, the campaign reminds the public that they can be exposed to the danger of drowning at sea as well.

2.    Sampling giveaway

Everybody loves free things. You can take this opportunity to gain a better awareness of your brand. If your brand is new, then a sampling campaign can promote your brand to the public and let them talk more about it.

One of the brands using this campaign is Mountain Dew in 2012. The company went to various festivals and events in a loaded truck and handed out free drinks there. This plan would be better than standing outside a train station and handing out fliers.

3.    In-store campaign

Having a brand activation event doesn’t have to involve rented public spaces. You can do it in your own business place. What you need is an idea that can provide anyone who comes to your place to interact with your products. When the visitors are satisfied with the campaign, they won’t get lost if they want to come to your workplace again.

4.    Social media campaign

Planning a brand activation campaign is not only about creating an event that can gather people in one place. You also need to promote it as well through various channel available. One of the channels that can connect you with your prospects is social media.

You can also create a brand activation program via social media. Giveaways and discount promotion can also be utilized to boost your brand. Great post on social media can attract people to share your campaign and thus spreading your brand faster on various platforms.

There are many other ways you can use to do your brand activation plan. However, if you have a problem to generate your own idea, you can always ask for professional help. Satu Matahari is a company that provides better assistance to activate your brand in the most well-planned way.

Each member in Satu Matahari team has the best experience and expertise to expose your brand in the best way possible. You can expect a great result from the job performed by this creative team. For more details about the service, feel free to communicate your need with our team.

These MICE Can Give Your Business An Amazing Boost

The first thing that comes up in your mind when hearing the word “MICE” must be a rodent, which usually eats everything. Well, we won’t be talking about this animal. MICE itself stands for Meetings, incentives, conferences, and exhibitions. What does this MICE can do to help your business grow? Let’s discuss it!

MICE is a type of service that helps certain business or company to establish an event. You may understand most of the elements of MICE, except for the term “Incentive”. This type of service is usually carried out to provide entertainment for employees of one company.

So, either you plan to organize an event focusing on certain product or service in your business, or you want to give some incentive to your workers for their achievements, a MICE service can help you carry out your plan perfectly.

Why should take this MICE service?

A company that provides such service has covered all it needs to carry out an event perfectly in the most efficient way. This company has collected all of the resources needed to ensure one event is held as planned.

For this reason, hiring a MICE service company will save your time rather than seeking for the right supporting services to plan your event on your own. Moreover, you can achieve a higher chance to hold a successful event, which in the end can provide better branding toward your company. Thus, you can get more leads and gain more profit.

How to choose the right MICE service

There are so many companies out there that provide MICE service. However, they are not in equal expertise and experience in delivering the best service. Therefore, it is very important to choose the right service that can deliver the best work for your need.

  1. Check out their websites and social media accounts

A company website and its social media account are some kinds of private encyclopedia of the company. You can check almost everything about the company, what it can do, and how it delivers its work. So, you need to get more information about the MICE service company before you decide to hire its team.

  • See their portfolio

A good company usually comes with a portfolio of its previous works. You should check what kind of companies that have used the service. You can also contact the hiring company about the service of the MICE service company for references.

  • Ask for a quote

Ask several MICE service companies a quote. This step is necessary to compare the price of each company. Just make sure that you choose the top three MICE service companies with good reviews, based on the research you have conducted earlier.

  • Decide your choice

After you choose the best company and pricing that suit your need, you just have to call it and communicate your plan.

  • Check out Satu Matahari for your finest MICE service choice

Get your meeting, incentive, conference, and event carried out in the most efficient way to get the best result, only with Satu Matahari. Send out your quote request and we will provide the best plan that suits your needs.

9 Reasons Why You Should Start Business Online

When it comes to the term online business, many people would ask the same question at first: Why should I start my business online? In sense of modernization, having your business online will provide you various advantages.

In many cases, businessmen tends to consider an online business is the same as offline ones. Well,  in some points, they are the same, while at the same time they are totally different, if you try to look at them from different angle.

Nevertheles, building an online business is not as hard as you think. You may find other reasons you should take your business to another level. Below are 9 top reason to start your business online.

1. Improving your brand presence

Based on internetworldstats.com, there are more than 4 billion internet users around the world and 49% of them come from Asia. China, India, and Indonesia have the highest number of internet users with increasing growth of 3,3% (China), 9,1% (India), and 7,1% ( Indonesia) every year (statistic of 31 December 2017).

While statista.com stated that there are estimated 1.9 billions online shoppers worldwide in 2019, and the number is increasing to 2.05 billions in 2020 and 2.14 billions of online shoppers around the globe. If you don’t establish your brand presence online right now, there’s a huge chance that you’ll miss the chance to gain more profit.

2. Business availability

Running an offline business will limited to the work hours you have set everyday. You will probably miss the opportunity to follow up any prospect that come after your business is closed. Thus you’ll loose the chance to convert the prospect into your customer.

This thing won’t happen if you take your business online. All potential customers that visit your website or your social media accounts can still learn about the products or services that you offer anytime. You can still convert the leads into profit even when your offline store is closed.

3. Better customer service

Do you often listen the same questions from your potential customers? You don’t have to deal with the same problem if you have an online business. You create a list of frequently asked questions and direct your prospects to the FAQ section on your website.

You can also automate your customer support to make sure that you won’t miss any lead. This is an important part of your business because you can provide more information to help your potential clients to decide whether they want to use your service and buy your products or not.

4. Cost to spend

There’s a common misunderstanding about the cost you have to spend to start an online business. When you start your online business, you don’t have to allocate any budget for building or vehicle. A simple thing like building a website would be enough to start running the business. The budget left at your disposal can be used to optimize your marketing effort.

5. Business funnel

In modern age of internet, the distance between you and your prospects are just one click away. You can analyze what the market needs and provide the best solution for the problem. You can target your desired market efficiently  and start engage to with them and gain more customers for your business.

6. Take your business anywhere you go

Do you open a business in a place where you can’t get more customers? Are you uncomfortable with your current business place? You won’t have these kind of problems if you take your business online. As long as you have a decent internet connection, you can take your business anywhere you want and anytime you can.

7. Less operational cost

Just by applying a simple thing like receiving orders online can give a huge saving in your operational cost. Moreover, you can provide more information about your products and services on your website and cut your expense to hire a customer service staff just to explain everything about your business. You can also use web apps to help you with the billing and shipping, an automated customer support, and business analysis to track your business growth.

8. Go worldwide

The best thing of going online is that you can target any region in the world to offer your products and services. This opportunity will certainly provide more chance to gain more lead into your business.

9. Higher company response

A long time ago, a business would have a slow response when an order come. Not to mention if you have to send some proposals to your potential customers . The internet will cut the time so you can have a better response to your follow up any prospect. In addition, you can handle most of your workloads online to make everything efficient.

Those are top 9 reasons you can get if you take your business online. If don’t know where to start, fear not because we’re at your service to build your business online. Get more information about how we can help you by sending your enquiry via the contact page available on the menu above.